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5 ways to get your natural curls ready for a wedding—or any special occasion!

Contrary to popular belief, curly hair does not have to be complicated. In fact, it shouldn’t be. Learn why an easy curly hair routine could be the answer to all your hair woes. 

We all know that winter can be a tough time for curls. The harsh winds and dry air can make it difficult for our hair to retain moisture, causing all sorts of damage, from split ends to breakage, ...

Everything you've ever wanted to know about the LUSBrands (Love Ur Self) Irish Sea Moss Gel, including why this hair gel for curly hair can actually help support long-term curl health while provid...

Our new formula, the LUS (Love Ur Self) Elixir Oil, is a blend of seven pure oils plus vitamin E and can be used to treat your hair, skin, AND nails. What makes this product so special is that it w...

The curly girl's guide to everything you need to know about hair changes during the postpartum period—like hair loss, the best shampoo to use and more.

 Everything you need to know about hair changes during pregnancy—like hair growth, pregnancy-safe hair products and what to do about dry hair when you're expecting.

Mother’s Day is kind of a big deal here at LUS (Love Ur Self)! Such a big deal, in fact, that this year we decided to rename it to Mother’s May, a month-long celebration of moms. We kicked it off w...

Everything you need to know about how to refresh curls. Whether want to extend your time between washes (who doesn't?) or need to get rid of frizzy second day curls once and for all, this guide is ...