For years, the moms in our community have been asking us for a kids’ line. Our adult line (Love Ur Curls) is already dermatologist-tested and approved, safe for sensitive skin, hypoallergenic, and non-irritating. Do kids really need more than that? The answer is YES.
Our Lead Chemist and Director of Research & Development (Michael) had his first baby months before mine. So we found ourselves constantly talking about our kids’ hair care needs, products on the market that we had each tried, and our frustrations. If the two of us were struggling to find products for our little ones, we knew there had to be other parents out there who shared our struggle and would appreciate a line that was safe yet effective on their little ones’ curls.
So we got to work. Our mission was to take simplicity to the next level and create a special line so babies & kids with curly hair could learn to love their curls from early on. I knew we had perfected the formula when I started using the samples every day on my kids, eventually calling Michael up for more. They were so good, I couldn’t run out.
Parenthood is thrilling and challenging, and even the most confident parent finds themselves questioning their decisions on a daily basis. With the launch of our kids’ line, our goal is to remove doubt in this one decision you have to make about your kids. We have mastered the science, so you don’t need to. Most importantly, we hope our products will make caring for your little ones’ curls easier, which in turn will help them love their curls from early on.