Curly Kickstarters

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Curl Reset KitCurl Reset Kit
Curl Reset Kit
$114.00 $137.00 VALUE!
NEW! Split End MenderNEW! Split End Mender
NEW! Split End Mender
$42.00
Save $12.00
Fragrance-Free Wavy 3-Step SystemFragrance-Free Wavy 3-Step System
Fragrance-Free Wavy 3-Step System
$64.00 $76.00 VALUE!
Irish Sea Moss GelIrish Sea Moss Gel
Irish Sea Moss Gel
$29.00

Refine Your Curl Routine

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XXL 3-Step SystemXXL 3-Step System
XXL 3-Step System
$196.00 $207.00 VALUE!
Save $17.00
Ultra-Defining Curl KitUltra-Defining Curl Kit
Ultra-Defining Curl Kit
$89.00 $106.00 VALUE!
Save $6.00Free Shipping
Litre Shower SetLitre Shower Set
Litre Shower Set
$126.00 $132.00 VALUE!
Healthy Scalp SerumHealthy Scalp Serum
Healthy Scalp Serum
$45.00

Designed for you and your curls

Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!Not sure what your curl type is?

TAKE THE QUIZ

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Customized for all curl types.

 ★★★★★
"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLS

 ★★★★★
"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
ASHLEY S.

 ★★★★★
"These are the BEST products I have ever put in my hair!"
@CRYSTALC899

 ★★★★★
"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

 ★★★★★
"This is a game changer."
@LUV.LIFTEDME

★★★★★
"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA

 ★★★★★
"Leaves my hair soft and defined, and still gives me the volume I love!!"
@LIZ_MARIAV

 ★★★★★
"The Simplicity of LUS works with my lifestyle!"
@PEG_OF_MANY_ALIASES

★★★★★
"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use LUS and either air dry my curls or diffuse without losing definition."
-JUSTINE B.

 ★★★★★
"My hair is always bouncy, shiny, and smells amazing!"
@JEANI_CORD

 ★★★★★
"The first time I used LUS Brands I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK

 ★★★★★
"I love LUS - one product and *done!* And did I mention it's great for the kiddos too because it's so simple??"
@WILSONGIFTED18

★★★★★
"LUS Brands is magic!"
@CONARTISAN

 ★★★★★
"I'm so happy everyday with how easy this is...thank you LUS for the most fabulous line of products."
@SNDPYR8

★★★★★
"I was hooked after the first wash...the curl definition was unreal! I’m especially impressed with the conditioner which made detangling a breeze."
-DESTINE L.

Our products are FREE OF:

× Sulfates
× Silicones
× Parabens
× Propylene Glycol
× Phthalates

× Paraffin
× DEA
× Mineral Oil
× Gluten
× Synthetic Dyes
SHOP NOW

All of our products have been dermatologist tested & approved.
 Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!

Curly hair simplified.

After spending 20+ years layering product after product on her hair in an endless chase for 'perfect curls,' our founder decided there had to be an easier way!

Featured articles

EVERYTHING YOU NEED TO KNOW ABOUT SCALP CARE

EVERYTHING YOU NEED TO KNOW ABOUT SCALP CARE

Quick question — how healthy is your scalp? Not sure? You're not the only one. We know you're a pro when it comes to caring for your curls by keeping them moisturized, defined and nourished...
How to Plop Curly Hair (And Why You Should Be Doing It!)

How to Plop Curly Hair (And Why You Should Be Doing It!)

If you’re wondering what the heck plopping is, it’s an easy, at-home technique curly girls can use to shorten drying time without heat while adding lift and definition...

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