Designed for you and your curls

Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!Not sure what your curl type is?

Our products are FREE OF:

× Sulfates
× Silicones
× Parabens
× Propylene Glycol
× Phthalates

× Paraffin
× Mineral Oil
× Gluten
× Synthetic Dyes

All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for skin!

Curly hair simplified.

After spending 20+ years layering product after product on her hair in an endless chase for 'perfect curls,' our founder decided there had to be an easier way!

Featured articles

Stroke-By-Stroke: A Journey to Self Love
3-Step System

Stroke-By-Stroke: A Journey to Self Love

Hello! My name is Kierra Smith and I am a 2016 and 2020 Canadian Olympic swimmer. During my swimming career, I was a LUS (Love Ur Self) sponsored athlete. I swam competitively for 19 years since I...
How to Fix Hair Breakage
Curl Health

How to Fix Hair Breakage

What is breakage? Breakage sucks. It stunts your growth, invites unwanted frizz, and makes your hair uneven and difficult to manage, but what is it exactly? Breakage describes when hair breaks off ...

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