Designed for you and your curls
Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!Not sure what your curl type is?
AS SEEN IN...
Customized for all curl types.
Our products are FREE OF:
× Propylene Glycol
× Mineral Oil
× Synthetic Dyes
All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!
Curly hair simplified.
After spending 20+ years layering product after product on her hair in an endless chase for 'perfect curls,' our founder decided there had to be an easier way!
EVERYTHING YOU NEED TO KNOW ABOUT SCALP CARE
Quick question — how healthy is your scalp? Not sure? You're not the only one. We know you're a pro when it comes to caring for your curls by keeping them moisturized, defined and nourished...
How to Plop Curly Hair (And Why You Should Be Doing It!)
If you’re wondering what the heck plopping is, it’s an easy, at-home technique curly girls can use to shorten drying time without heat while adding lift and definition...