Curly Kickstarters

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Curl Reset KitCurl Reset Kit
Curl Reset Kit
$114.00 $137.00 VALUE!
Save $17.00
Ultra-Defining Curl KitUltra-Defining Curl Kit
Ultra-Defining Curl Kit
$89.00 $106.00 VALUE!
Save $17.00
Wash Style Refresh KitWash Style Refresh Kit
Wash Style Refresh Kit
$79.00 $96.00 VALUE!
Save $16.00
Ultra-Hydrating Curl KitUltra-Hydrating Curl Kit
Ultra-Hydrating Curl Kit
$92.00 $108.00 VALUE!

Refine Your Curl Routine

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XXL 3-Step SystemXXL 3-Step System
XXL 3-Step System
$196.00 $304.00 VALUE!
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Curl Reset KitCurl Reset Kit
Curl Reset Kit
$114.00 $137.00 VALUE!
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Litre Shower SetLitre Shower Set
Litre Shower Set
$126.00 $138.00 VALUE!
Save $37.00
1L All-in-One: CURLY1L All-in-One: CURLY
1L All-in-One: CURLY
$75.00 $112.00 VALUE!

Designed for you and your curls

Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!Not sure what your curl type is?

TAKE THE QUIZ

Customized for all curl types.

 ★★★★★
"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLS

 ★★★★★
"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
ASHLEY S.

 ★★★★★
"These are the BEST products I have ever put in my hair!"
@CRYSTALC899

 ★★★★★
"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

 ★★★★★
"This is a game changer."
@LUV.LIFTEDME

★★★★★
"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA

 ★★★★★
"Leaves my hair soft and defined, and still gives me the volume I love!!"
@LIZ_MARIAV

 ★★★★★
"The Simplicity of it works with my lifestyle!"
@PEG_OF_MANY_ALIASES

★★★★★
"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use this and either air dry my curls or diffuse without losing definition."
-JUSTINE B.

 ★★★★★
"My hair is always bouncy, shiny, and smells amazing!"
@JEANI_CORD

 ★★★★★
"The first time I used this I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK

 ★★★★★
"I love it - one product and *done!* And did I mention it's great for the kiddos too because it's so simple??"
@WILSONGIFTED18

 ★★★★★
"I'm so happy everyday with how easy this is...thank you for the most fabulous line of products."
@SNDPYR8

★★★★★
"I was hooked after the first wash...the curl definition was unreal! I’m especially impressed with the conditioner which made detangling a breeze."
-DESTINE L.

Our products are FREE OF:

× Sulfates
× Silicones
× Parabens
× Propylene Glycol
× Phthalates

× Paraffin
× DEA
× Mineral Oil
× Gluten
× Synthetic Dyes
SHOP NOW

All of our products have been dermatologist tested & approved.
 Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for skin!

Curly hair simplified.

After spending 20+ years layering product after product on her hair in an endless chase for 'perfect curls,' our founder decided there had to be an easier way!

Featured articles

How to Fix Hair Breakage
Curl Health

How to Fix Hair Breakage

What is breakage? Breakage sucks. It stunts your growth, invites unwanted frizz, and makes your hair uneven and difficult to manage, but what is it exactly? Breakage describes when hair bre...
How to Tell If Your Hair Porosity is High, Low or Medium
3-Step System

How to Tell If Your Hair Porosity is High, Low or Medium

Believe it or not, there’s actually a lot of science behind all of your gorgeous kinks, curls, and waves! And knowing some of this curly-girl science can play a major role in the maintenance of hea...

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