The LUS (Love Ur Self) Elixir Oil Formula

The LUS (Love Ur Self) Elixir Oil Formula

Our new formula, the LUS (Love Ur Self) Elixir Oil, is a blend of seven pure oils plus vitamin E and can be used to treat your hair, skin, AND nails. What makes this product so special is that it was a true collaboration between our team of real curly girls and our amazing chemists! We began by asking our team which oils they used, how they used them, and

The LUS (Love Ur Self) Elixir Oil is a blend of seven pure oils plus vitamin E and can be used to treat your hair, skin, AND nails.

What makes this product so special is that it was a true collaboration between our team of real curly girls and our amazing chemists! We began the research and development process by asking our team which oils they used, how they used them, and what they liked or didn’t like about them, and incorporated their input into every stage of product development.

The result? A smooth, lightweight, non-greasy formula packed with essential vitamins and minerals.

7 Pure Oils + Vitamin E

Free of fillers, fragrance, dyes, and preservatives, the LUS (Love Ur Self) Elixir Oil is truly a pure formula. Absolutely no “Yellow 5” or “Red 40” here! Each of the seven oils works incredibly on their own and together, make a magical formula...that's why we called it an "Elixir." We could write pages and pages on the benefits of each of the oils we selected for our formulation, but for now, let’s talk about their biggest benefits!


Avocado oil has NUMEROUS benefits for hair, skin AND nails. It is one of the few oils that can actually penetrate the hair shaft, providing each strand with essential nutrients to help moisturize, strengthen and repair.

Its anti-inflammatory properties can help relieve symptoms associated with various skin conditions such as psoriasis and eczema. Studies have also shown that avocado oil is great for use on cuticles, helping to moisturize and reduce breakage caused by dry, brittle nails.


It’s easy to get caught up worrying about our curls but your scalp is where it all starts, and scalp health is super important to growing long, healthy hair! It’s important to care for it, keep it clean and moisturized to help maintain healthy hair as it grows out. Grapeseed oil is a natural moisturizer and conditioner. However, Grapeseed oil goes a step further in that it is packed full of emollients and nutrients that help facilitate the growth of healthy skin cells which is ideal for treating dryness, flakiness, and other scalp issues.

Rich in fatty acids and omegas, Grapeseed oil also helps to moisturize and tighten the skin. These fatty acids play an important role in the upkeep of your skin barrier which helps to maintain optimal levels of moisture and help keep toxins and impurities out. Grapeseed oil is also a powerful antioxidant (high in vitamins C, D and E), serving as a natural “anti-aging” agent in our formula. Need we say more?


Sourced from the Simmondsia Chinensis plant, jojoba oil is another superstar ingredient we’ve also included in our Deep Condition & Repair formula. Its texture and consistency are closest to the natural oils our scalps produce (sebum) which makes it less likely to build up on your skin/scalp and clog your pores and hair follicles.

Jojoba also contains natural antioxidants which work to fight against daily exposure to pollutants and other toxins. It has anti-inflammatory properties that could help to relieve itching, drying, or flaking of the scalp and skin.


We’ve included this incredible oil in every one of our products because of its endless share of amazing benefits and properties! Moringa oil has been shown to improve the overall health of your scalp as it high in vitamin A. Did you know that deficiency in vitamin A can cause the skin cells on your scalp to thicken, often resulting in dry hair and dandruff?

Vitamin A is essential in the development of healthy cells and tissues and encourages circulation to the hair follicles, strengthening your hair from the root.

And that’s just the tip of the iceberg. Moringa is also loaded with other minerals and vitamins that make it amazing for your skin as well. It contains over 30 different antioxidants that contribute to your skin’s strength and elasticity, and since Moringa oil is highly absorbent, it easily delivers these benefits directly to your skin cells when applied topically.


Trying to encourage new hair growth? If so, you’ll be very happy that we included this healing oil in our formulation. When massaged into the scalp, rosemary oil provides the hair follicle with essential nutrients and helps boost blood circulation. Your hair only grows from your roots so be sure to pay attention to your scalp, and show it some TLC! If you suffer from dry or itchy scalp, applying this oil directly to the irritated area will help soothe and reduce symptoms.

Our favorite thing about Rosemary Oil?? It is a natural preservative! This allowed us to create the Elixir Oil formula without any chemical preservatives or added ingredients normally required to prevent oxidation or to increase shelf life.


More commonly known as Black Seed Oil, this ingredient contains thymoquinone – a natural antioxidant, and anti-inflammatory agent that fights skin diseases caused by bacteria and fungus. Black cumin seed oil’s anti-inflammatory properties help to alleviate symptoms like dryness and flakiness of skin, often experienced by those with eczema and psoriasis.

Several studies have also shown that with continued use over time, black cumin seed oil can be effective in reducing hair loss, and even encouraging new hair growth. So go ahead and massage the oil into areas of your scalp where you may be experiencing hair loss or thinning. Your scalp will thank you!


Gooseberry oil, otherwise known as Amla Oil, is another ingredient which has been linked to the reduction of hair loss and even hair regrowth in several scientific studies. This oil is rich in vitamin C and other minerals essential for healthy hair growth, as it prevents excess shedding and breakage. Another natural conditioner, gooseberry oil can be used to moisturize and add shine to your hair.

Its high levels of vitamin C also boosts collagen production in the skin to increase the skin’s elasticity and keep the skin tight and firm. This ingredient behaves like a natural astringent helping to shrink the appearance of pores and brightening skin complexion.


Everyone knows that vitamin E is a powerful antioxidant (read: anti-aging) and essential for wound healing. But did you know that vitamin E also acts as a barrier to protect your hair from the sun’s UV rays? This is particularly helpful for those with color-treated hair, as continued exposure to the sun causes further damage and drying effects. Vitamin E has also been found to be extremely effective in repairing dry/damaged cuticles surrounding the nail bed, leading to stronger, healthier nails. An all-around "super healer" and protectant, we knew our formulation wouldn't be complete without vitamin E.

Make It Your Own

If you’ve made it this far, you’ve read all of the incredible benefits and uses for the Elixir Oil. Its light texture, versatility, and pure ingredients made us fall in love with the formula as soon as we tried it, so we know you’ll love it too!

Use this blog as a guide to try new application methods in your daily skin, hair and nail care routines but don’t be afraid to experiment!

Looking for a lil' inspo? Check out this amazing vid from Gabriella aka @gkccouture_ where she uses our Elixir Oil to not only style her gorgeous red curls but also to treat her nails, and give her skin a beautiful glow.

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