Don't fight frizz. Make it work for you Don't fight frizz. Make it work for you

The Truth About Frizz: It’s Not All Bad

Not all frizz is the same, and that’s key to understanding your curls:

Good Frizz

The healthy kind! It gives your curls bounce, texture and personality. Without it, your curls wouldn’t be uniquely yours.

Bad Frizz

This kind happens when your curls are stressed—think damage, dryness, or harsh treatments. It’s the kind that feels rough, dry, or hard to style.

Good Frizz

The healthy kind! It gives your curls bounce, texture and personality. Without it, your curls wouldn’t be uniquely yours.

Bad Frizz

This kind happens when your curls are stressed—think damage, dryness, or harsh treatments. It’s the kind that feels rough, dry, or hard to style.


learn more about good vs. bad frizz

Bad frizz? That’s where we come in.

Hydrate from Within

Our lightweight formulas infuse moisture deep into the hair strand to combat frizz from the inside out.

Repair and Strengthen

Cuticle-smoothing ingredients rebuild damaged strands, helping to seal the hair's surface and reduce frizz while enhancing shine.

Protect Against Frizz

Sealing ingredients shield curls from dryness to maintain hair’s moisture balance and help reduce future frizz.

Hydrate from Within

Our lightweight formulas infuse moisture deep into the hair strand to combat frizz from the inside out.

Repair and Strengthen

Cuticle-smoothing ingredients rebuild damaged strands, helping to seal the hair's surface and reduce frizz while enhancing shine.

Protect Against Frizz

Sealing ingredients shield curls from dryness to maintain hair’s moisture balance and help reduce future frizz.

Your Frizz Toolkit

Wavy, curly, or kinky-coily, frizz happens to all of us. These essentials repair and restore every curl type.

All-In-One Styler
$28.00

Instant Results: Defines curls, enhances texture


Long-Term Results: Nourishes curls, improves shape over time

Choose Curl Type
  • Wavy
  • Curly
  • Kinky-coily
Irish Sea Moss Gel
$29.00

Instant Results: Defines curls, smooths flyaways


Long-Term Results: Hair resurfacing technology strengthens curls

Elixir Oil
$49.00

Instant Results: Adds shine, smooths curls


Long-Term Results: Nourishes and protects from external stressors

Deep Condition & Repair
$32.00

Instant Results: Hydrates and softens hair


Long-Term Results: Repairs damage, reduces dryness

Choose size
  • 8oz
  • 16oz
Split End Mender
$42.00

Instant Results: Seals split ends, smooths hair

Long-Term Results: Restores strength, reduces breakage

HAIR DRYER + DIFFUSER
$189.00

Instant Results: Negative ion technology enhances curl definition/p>

Long-Term Results: Controlled heat and airflow level reduce damage

Real People, Real Results

Thousands of curlies have transformed their curl with Love Ur Curls®

Thousands of curlies have transformed their curl with Love Ur Curls®

For Everyday Frizz

All-In-One Styler

$28.00

"This styler is AMAZING!! I’ve always had frizzy hair and my curls could never decide what they were going to do, but this product is truly a blessing. My husband is even in shock. My hair is so soft and bouncy. I’ve gotten so many compliments on my hair today, it’s crazy!"  

– Kaitlyn U. (Verified Purchase)

Choose Curl Type
  • Wavy
  • Curly
  • Kinky-coily
for frizz from dryness

Deep Condition & Repair

$32.00

“I have struggled with frizz my entire life. Turns out, my number one issue was dryness. With Deep Condition & Repair - I noticed a BIG difference after only my first use, and it's only gotten better each time.

–Rebecca L. (Verified Purchase)

for frizz from split ends

Split End Mender

$42.00

"GAME CHANGER! I mix a little of the Split End Mender with my leave-in, gel or oil and goodbye "frizzies". This TOTALLY smoothes my hair no matter how I choose to use it. Please never run out!"

– Esther G (Verified Purchase)

for frizz that won’t stay put

Irish Sea Moss Gel

$29.00

“This is THE best gel! Hold with no frizzing all day but hair is still soft and not crunchy. It also gives the perfect amount of ‘gloss’ to my hair.”

–Kathi L. (Verified Purchase)

for frizz from static & damage

Elixir Oil

$49.00

"This is the Holy Grail for hair. This magical oil breaks the cast and stops frizz and leaves my curls soft and shiny. Buy some, you won't regret it!"

– Doria a. (Verified Purchase)

for frizz from blow drying

HAIR DRYER + DIFFUSER

$189.00

“I had a diffuser that I’ve been using and figured ‘a diffuser is a diffuser, right?’ WRONG! This is THE diffuser. Less frizz, more definition, more control over heat and strength of air stream. So good!

– Brianna P (Verified Purchase)