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Quick question — how healthy is your scalp? Not sure? You're not the only one. We know you're a pro when it comes to caring for your curls by keeping them moisturized, defined and nourished from t...

BY MICHAEL AJAYI DIRECTOR OF RESEARCH DEVELOPMENT Frizz refers to hair strands that are irregularly and non-uniformly displaced, deviating from their natural alignment. In society, h...

How to Moisturize Curly Hair Moisture’s a must when it comes to curls and coils. Curly hair hydration isn’t optional if you want bouncy, healthy curls that stay shiny. Keeping your hair moisturized...

What comes to mind when you think of healthy curly hair full of volume and shine? Like so many of us, you might think that having healthy locks all comes down to the products you use. This is partl...

Having naturally curly hair can be such a blessing. But at the same time, it can also be a curse. While our natural curls boast volume, thickness, and a beautiful style that we love to rock everyda...

Hello! My name is Kierra Smith and I am a 2016 and 2020 Canadian Olympic swimmer. During my swimming career, I was a LUS (Love Ur Self) sponsored athlete. I swam competitively for 19 years since I...

What is breakage? Breakage sucks. It stunts your growth, invites unwanted frizz, and makes your hair uneven and difficult to manage, but what is it exactly? Breakage describes when hair breaks off ...

Believe it or not, there’s actually a lot of science behind all of your gorgeous kinks, curls, and waves! And knowing some of this curly-girl science can play a major role in the maintenance of hea...

It doesn’t matter if you are a naturally curly newbie or you’ve been rocking curls since day one, we’ve all had our fair share split ends. Split ends can sneak in and wreak havoc on pretty much an...