Blog

Hello! My name is Kierra Smith and I am a 2016 and 2020 Canadian Olympic swimmer. During my swimming career, I was a LUS (Love Ur Self) sponsored athlete. I swam competitively for 19 years since I...

The curly girl's guide to everything you need to know about hair changes during the postpartum period—like hair loss, the best shampoo to use and more.

 Everything you need to know about hair changes during pregnancy—like hair growth, pregnancy-safe hair products and what to do about dry hair when you're expecting.

Mother’s Day is kind of a big deal here at LUS (Love Ur Self)! Such a big deal, in fact, that this year we decided to rename it to Mother’s May, a month-long celebration of moms. We kicked it off w...

 To kick off Mother's May (our celebration of moms all month-long!) read what 13 busy mamas have to say about why LUS (Love Ur Self) is their go-to when it comes to low-maintenance hair for moms—wi...

5 years ago today, I couldn’t land a decent-paying job if my life depended on it. And it did; I was over $100K in debt after completing my MBA (Master of Business Administration). I had always for...

We see it almost every day in your reviews, "I used to hate my curly hair…"  It seems what brings us together is the shared struggle of fighting our curly hair. This Valentine’s Day we’re sharing ...

Sometimes it can feel like your curls are packed with a personality of their own. While you still might be working on nailing the perfect Wash N' Go routine, we think these super cute and super sim...

Do your #hairgoals include rocking a mane of pillow-soft curls without the frizz? ✨ Sounds simple enough, but sometimes it feels like we have to choose between soft, touchable hair or a super def...