Stroke-By-Stroke: A Journey to Self Love
3-Step System

Stroke-By-Stroke: A Journey to Self Love

Hello! My name is Kierra Smith and I am a 2016 and 2020 Canadian Olympic swimmer. During my swimming career, I was a LUS (Love Ur Self) sponsored athlete. I swam competitively for 19 years since I...
How to Tell If Your Hair Porosity is High, Low or Medium
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How to Tell If Your Hair Porosity is High, Low or Medium

Believe it or not, there’s actually a lot of science behind all of your gorgeous kinks, curls, and waves! And knowing some of this curly-girl science can play a major role in the maintenance of hea...
EVERYTHING YOU NEED TO KNOW ABOUT SCALP CARE
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EVERYTHING YOU NEED TO KNOW ABOUT SCALP CARE

Quick question — how healthy is your scalp? Not sure? You're not the only one. We know you're a pro when it comes to caring for your curls by keeping them moisturized, defined and nourished...
How to Properly Care For Your Curls in Humidity
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How to Properly Care For Your Curls in Humidity

What you need to know about caring for—and maintaining—your curls in humidity.
5 Ways to Get Your Natural Curls Wedding-Ready
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5 Ways to Get Your Natural Curls Wedding-Ready

5 ways to get your natural curls ready for a wedding—or any special occasion!
Why You Need An Easy Curly Hair Routine
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Why You Need An Easy Curly Hair Routine

Contrary to popular belief, curly hair does not have to be complicated. In fact, it shouldn’t be. Learn why an easy curly hair routine could be the answer to all your hair woes. 
Everything You Need to Know About Postpartum Hair
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Everything You Need to Know About Postpartum Hair

The curly girl's guide to everything you need to know about hair changes during the postpartum period—like hair loss, the best shampoo to use and more.
The Curly Girl's Guide to Pregnancy Hair Changes
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The Curly Girl's Guide to Pregnancy Hair Changes

 Everything you need to know about hair changes during pregnancy—like hair growth, pregnancy-safe hair products and what to do about dry hair when you're expecting.
Meet the Winners of Our Mother’s May #FreeUrBuns Challenge
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Meet the Winners of Our Mother’s May #FreeUrBuns Challenge

Mother’s Day is kind of a big deal here at LUS (Love Ur Self)! Such a big deal, in fact, that this year we decided to rename it to Mother’s May, a month-long celebration of moms. We kicked it off w...