Blog

Hello! My name is Kierra Smith and I am a 2016 and 2020 Canadian Olympic swimmer. During my swimming career, I was a LUS (Love Ur Self) sponsored athlete. I swam competitively for 19 years since I...

Believe it or not, there’s actually a lot of science behind all of your gorgeous kinks, curls, and waves! And knowing some of this curly-girl science can play a major role in the maintenance of hea...

What you need to know about caring for—and maintaining—your curls in humidity.

5 ways to get your natural curls ready for a wedding—or any special occasion!

Contrary to popular belief, curly hair does not have to be complicated. In fact, it shouldn’t be. Learn why an easy curly hair routine could be the answer to all your hair woes. 

The curly girl's guide to everything you need to know about hair changes during the postpartum period—like hair loss, the best shampoo to use and more.

 Everything you need to know about hair changes during pregnancy—like hair growth, pregnancy-safe hair products and what to do about dry hair when you're expecting.

Mother’s Day is kind of a big deal here at LUS (Love Ur Self)! Such a big deal, in fact, that this year we decided to rename it to Mother’s May, a month-long celebration of moms. We kicked it off w...

 To kick off Mother's May (our celebration of moms all month-long!) read what 13 busy mamas have to say about why LUS (Love Ur Self) is their go-to when it comes to low-maintenance hair for moms—wi...