Blog

What is breakage? Breakage sucks. It stunts your growth, invites unwanted frizz, and makes your hair uneven and difficult to manage, but what is it exactly? Breakage describes when hair breaks off ...

It doesn’t matter if you are a naturally curly newbie or you’ve been rocking curls since day one, we’ve all had our fair share split ends. Split ends can sneak in and wreak havoc on pretty much an...

Product buildup in your hair can be a nuisance at best, and at worst, it can lead to things like scalp issues, hair growth problems and an overall dull appearance to your strands. Here’s how to deal

We all know that winter can be a tough time for curls. The harsh winds and dry air can make it difficult for our hair to retain moisture, causing all sorts of damage, from split ends to breakage, ...

Our new formula, the LUS (Love Ur Self) Elixir Oil, is a blend of seven pure oils plus vitamin E and can be used to treat your hair, skin, AND nails. What makes this product so special is that it w...

Between frizzy, stringy, straight and split ends, it's hard to know what to do when your hair just isn't curling right. 😢 While your first instinct might be to reach for a pair of scissors ✂️ there...

Our guide to healthy and moisturized waves, coils, kinks, and curls.

Have you ever watched someone use a diffuser and wondered how they managed to not turn their hair into a bird’s nest? 🤔 Using a diffuser can seem difficult at first, but with the right technique, ...

Which is the best way to dry your curls? We hear this question on the daily. That's why we're breaking down the pros/cons of air drying and diffusing in this blog...