Blog

When it came to developing the LUS (Love Ur Self) product lines and searching for the perfect ingredients for our formulas, it was hard to sort through the benefits of every available ingredient....

For a good portion of our lives, many of us curly girls were completely clueless when it came to dealing with our hair. Fast forward to today and now there is so much information out there, it’s ha...

Happy spring! Yes, lovelies, it’s FINALLY time to shake off those winter blues!! As we head into warmer weather, we wanted to share some tips to help you maintain healthy, bomb-a** curls allll se...

Water is key  We probably say this so often here at LUS (Love Ur Self) that you might swear it’s our tagline... but we mean it. Our All-In-Ones are super rich and applying them while your hair is ...