Blog

Between , work deadlines, catching up with friends and family, and keeping up with our own errands (like maintaining a healthy head of curly hair), life can get crazy hectic! 📝😫 Self-care is an im...

For some curly girls, hair length plays a major role in their curl journey. While we may know that healthy, happy hair comes in all different lengths, it’s hard not to fantasize about long and bo...

If there’s one thing all curly girls can agree on, it’s that our kinks, curls and waves are amazingly dynamic! Just think about it. You can do the same exact wash and style routine and end up with...

Have you just recently taken the plunge into the naturally curly world? If so, welcome aboard, curlfriend! It can be a little difficult to figure out the best way to start living your carefree, cu...

When the temperature drops and the moisture starts getting sucked out of the air, curls can get parched. So what’s a girl to do? How do you fight dryness and get your thirsty curls back to being s...

Luscious curls and waves can be both a blessing and a curse. You could be rocking a head full of fabulous curls and taking endless selfies one day, only to wake up with a nest of knots and tangles ...

So…you've finally joined the LUS (Love Ur Self)  Fam! You've read the reviews, you've seen the videos, but for whatever reason, you can't seem to nail your application…YET! We promise there's light...

Born in Montreal, Canada, raised by a Muslim family from Morocco, and growing up in a neighborhood we often call 'Little Haiti'...finding my identity, my “self”, my “me” was my biggest challenge, ...

Regardless of what your hair type is, we’ve all obsessed over achieving the sought after ‘shiny hair’. Curly girls are no stranger to the promise of glossy, glorious curls. We've been told countle...