Blog

Hello! My name is Kierra Smith and I am a 2016 and 2020 Canadian Olympic swimmer. During my swimming career, I was a LUS (Love Ur Self) sponsored athlete. I swam competitively for 19 years since I...

Believe it or not, there’s actually a lot of science behind all of your gorgeous kinks, curls, and waves! And knowing some of this curly-girl science can play a major role in the maintenance of hea...

It doesn’t matter if you are a naturally curly newbie or you’ve been rocking curls since day one, we’ve all had our fair share split ends. Split ends can sneak in and wreak havoc on pretty much an...

If you’re wondering what the heck plopping is, it’s an easy, at-home technique curly girls can use to shorten drying time without heat while adding lift and definition...

Regardless of where you are in the world, every curly girl faces her own climate-driven challenges.  But there is one weather report that seems to make all of us freak out: humidity!  For some of...

Product buildup in your hair can be a nuisance at best, and at worst, it can lead to things like scalp issues, hair growth problems and an overall dull appearance to your strands. Here’s how to deal

What you need to know about caring for—and maintaining—your curls in humidity.

5 ways to get your natural curls ready for a wedding—or any special occasion!

Contrary to popular belief, curly hair does not have to be complicated. In fact, it shouldn’t be. Learn why an easy curly hair routine could be the answer to all your hair woes.