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Do your #hairgoals include rocking a mane of pillow-soft curls without the frizz? ✨ Sounds simple enough, but sometimes it feels like we have to choose between soft, touchable hair or a super def...

Hey curlies! If you're like us, you're probably also overwhelmed by all the do's and dont's that pertain to curly hair care. This week we’re covering a much talked about subject: porosity! What the...

Let’s get something straight right away: what works for one curly girl may not work for another, even if they have almost identical hair textures. Let’s get another thing straight: there is no righ...

When most curly girls begin their hair journey, it seems their most coveted goal is to achieve perfect, frizz-free curls. But these days we don't just want super-defined kinks, curls, and waves… W...

For a good portion of our lives, many of us curly girls were completely clueless when it came to dealing with our hair. Fast forward to today and now there is so much information out there, it’s ha...

It doesn’t matter how amazing of a hair day you’re having, eventually, you and your curls have to go to bed and start over the next day. And while we can’t promise you an indestructible wash-and-g...

Believe it or not, there’s actually a lot of science behind all of your gorgeous kinks, curls, and waves! And knowing some of this curly-girl science can play a major role in the maintenance of hea...

So…you've finally joined the LUS (Love Ur Self)  Fam! You've read the reviews, you've seen the videos, but for whatever reason, you can't seem to nail your application…YET! We promise there's light...

You’ve probably got a playlist full of curlies on Insta who are truly #hairgoals. It seems as if they’ve mastered the art of capturing defined curls.  What’s their secret? Simply put, you need to...