Learn how other curlies are doin’ it!

Praying hands, plop, diffuse, brush style, & finger coil... the potential is endless! Check out these videos for tips & tricks from our community.

Remember: Keep experimenting with different techniques until you find what works for you!

We’re here to help you love your curls.

47,000+ 5-Star Reviews

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"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

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β€œHave always been lazy about 'doing' my hair. Their easy 3-step system has me sold!”
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"The first time I used this I was shook! I can use only the styler and I'm good!"
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"With my very first use, I was HOOKED! My styling time is now down to 5 minutes!"
@THEGLAMBELLE

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"My hair is so soft and the curls hold all day. πŸ™ŒπŸ» The search is over, and I'll never go back!"
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"I'm almost done with my first bottle and I'm ready to upgrade to liters."
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"The 3-step system has helped me embrace my natural hair – whether it’s perfect or not."
@YOLANDA

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When you join our curly community!

It’s never too late to start your curl journey.

My mom learned to love her curls at the age of 65. So, if you're new to the curl game, be kind to yourself. Don't get frustrated if you don't "nail" your application on the first try. It's 50% product, 50% technique. And everyone's curls are different! Trial & error, my dear friends. Stick with it and try different things: section and rake through, brush style, praying hands method, plopping, air dry vs diffuse... the potential is endless.

– Sahar Saidi, Founder & CEO