Kinky-Coily 3-Step System
Choose your curl type:
Gentle & Moisturizing Shampoo
A sulfate-free, concentrated formula made to give your curls and scalp a clean slate.
Hydrating & Detangling Conditioner
Intensely moisturizing. Made to melt tangles and revive dry hair. Silicone-free.
Minimum effort, maximum results. Hydrates, repairs and styles in one step.
Real Customers, Real Results
*Real customer photos
My hair & I are in LOVE!
Floreisha W. Hair type: 4C
When I say I was SHOOK the 1st use I mean SHOOOOK! My kinky coils were poppin all over & I'd NEVER seen so much definition in my 8 years of being au naturale! Also my hair was soft & shiny! LUS changed my hair game with ONE wash! I love the simplicity, but most importantly, I love the mission statement of being healthy & SAFE. I'm a customer for LIFE!
These products are the real thing!
Monique W. Hair type: 3C
This was everything I hoped it would be! My curls and the texture of my hair was looking on point. It was easy and I was happy. This is my new simple routine.
I love LUS!
Kayleigh G. Hair type: 4A
I absolutely love my LUS products. I have been using the shampoo and conditioner along with the all-in-one kinky coily. My curls are left soft and bouncy after they dry. No crunch here!
LUS vs Them
When we say ‘Less is more’ we really mean it.
Our simple 3-step is packed & concentrated with goodness so you can get better results with less products.
No more mixing and matching and adding layers of different products to your hair.
Our easy 3-step system cuts down your curl care time, gives you ultra soft and healthy hair, and lets you begin to truly Love Ur Curls!
Step 1: Gentle & Moisturizing Shampoo
Cleanse your hair and scalp, without stripping them of moisture. This light lather formula is gentle, yet effective. Infused with the right amount of shea butter and moringa oil to leave your hair feeling clean and moisturized with every wash.
Step 2: Ultra Hydrating & Detangling Conditioner
Melts tangles and leaves your curls feeling extremely soft, without weighing them down. Infused with shea butter and moringa oil to moisturize the curl cuticle and help repair dry/damaged hair.
Step 3: All-in-One for KINKY-COILY Hair
Repair, hydrate and style in ONE easy step! No stickiness, crunch, cast, or residue. Just healthy, soft, beautifully enhanced curls. Customized specifically for Kinky-Coily hair.
All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!